Adding value to hazelnuts: Karadeniz Fırtınası shows what Giresun can make

From a local venture to a national brand

Hoydi 28 Fındık, the brand of Giresun entrepreneur Ayhan Akten, contributes to the city's economy by turning raw hazelnuts into value-added products.

Healthy ingredients stand out

Karadeniz Fırtınası, which contains no flour, gluten or additives, is chosen by consumers looking for a healthy snack.

Why local branding matters

Company representatives stress that Giresun's identity, so closely tied to hazelnuts, should be strengthened through branded products.