TV 360 visited the hoydi28 store during its Giresun programme. Ayhan Akten argued that hazelnuts should be sold as branded products rather than raw material.
As part of TV 360's Giresun programme, the crew visited the Hoydi28 Fındık store. The presenter looked at the hazelnut butters and roasted hazelnuts on the shelves.
Ayhan Akten explained that although Türkiye supplies most of the world's hazelnuts, it does not earn what it deserves because it sells them as a raw material.
In the store, which carries 48 products, a wide range was introduced, from hazelnut butters to gift packs.
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Karadeniz Fırtınası is made with hazelnuts alone. We use no fillers, flavourings, preservatives or emulsifiers, what the label says is exactly what’s in the jar.