Ayhan Akten: Türkiye produces about 70% of the world's hazelnuts, yet earns far less than it could because it sells them as raw material.
Türkiye leads the world in hazelnuts with a 70% share and earns around 2.5 billion dollars a year from them. Producers say this income could multiply if value-added products were developed.
Ayhan Akten said that moving from selling raw material to selling processed products could lift this figure to 4 billion dollars in a short time.
Akten said state support for value-added products would be more effective if it were given per product and brand rather than per region.
Karadeniz Fırtınası is on sale at 1,420 points across 64 provinces through nut shops, grocery stores, natural food shops and cafés.
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Karadeniz Fırtınası is made with hazelnuts alone. We use no fillers, flavourings, preservatives or emulsifiers, what the label says is exactly what’s in the jar.
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