Hoydi 28 Fındık, the brand of Giresun entrepreneur Ayhan Akten, turns raw hazelnuts into products with added value.
Producing 48 different items, hoydi28 has grown to 1,420 retail points across 64 provinces, adding 100% hazelnut products alongside the flour-free Karadeniz Fırtınası.
The shift from selling raw material to branded production is picking up speed, with innovative products coming out of Giresun.
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The programme presented by Huri Sapan was filmed in Giresun. Hazelnut butters, Karadeniz Fırtınası cookies, kadayıf, croquant and hazelnut blossom cologne were all introduced at the hoydi28 table.
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The TRT Belgesel crew came to Giresun. Every stage was filmed, from roasting the hazelnuts to preparing the kadayıf, with producer Ayhan Akten explaining the process.
Ayhan Akten: Türkiye produces about 70% of the world's hazelnuts, yet earns far less than it could because it sells them as raw material.
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TV 360 visited the hoydi28 store during its Giresun programme. Ayhan Akten argued that hazelnuts should be sold as branded products rather than raw material.
Visiting Giresun, Minister of Industry and Technology Fatih Mehmet Kacır praised the Karadeniz Fırtınası hazelnut butter cookie he was served.
After investing 70 million dollars in Australia to find an alternative, the Italian company could not match the quality of Giresun hazelnuts.
La galleta con crema de avellana elaborada con avellanas 100% de Giresun y registrada con la marca 'Karadeniz Fırtınası' ya está a la venta en 80 puntos de venta de 11 provincias, con Giresun como centro. Ante la gran demanda, la capacidad de producción se duplicó en poco tiempo.
La noticia emitida en Show TV incluyó imágenes de las fiestas de Giresun.
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Hoydi28 Fındık apareció en el episodio 43 del programa Lezzetli Tavsiye, emitido en TRT 1.
Contáctanos para obtener imágenes de marca, archivos del logotipo e información de productos. Estaremos encantados de valorar solicitudes de entrevistas y grabaciones.
Karadeniz Fırtınası se elabora solo con avellanas. No usamos rellenos, aromas, conservantes ni emulgentes: lo que pone en la etiqueta es exactamente lo que hay dentro de la caja.
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